Folks in the UK who want to take advantage of all the fun features of their mobile phones but don't have a clue about how to send a picture or download a game now have a new service that takes away the pain of learning.

ConfigureMyphone.com from WDSGlobal is a direct-to-consumer service that has aggregated mobile data service settings from the major UK mobile operators and more than 4,000 e-mail service providers.

Consumers just visit the Web site; choose the service they want (send/receive photos or e-mail, browse the Internet, download games); type in their phone model, number and operator and wait to receive an SMS with all the necessary settings. The company claims that the whole process generally takes less than 90 seconds.

The service works for Orange, Vodafone, T-Mobile, Virgin, O2, 3 and a number of MVNOs and supports more than 1,500 phone models. It costs a pound per configuration plus the operator's standard SMS fees.