According to Engadget, Microsoft just announced that its $500M buyout of Sidekick maker Danger is complete, and that it's rolling the new team into its own unit, the Premium Mobile Experiences (PMX) division.

The report said that Roz Ho, the former Mac business unit head at MS, said the goal of PMX is to have people "smile every time they look at their phone," which "hopefully means we'll be seeing a lot more Danger influence on Windows Mobile than the other way around." Now for the ($500 million) question: Will Microsoft release its own, branded phone and go directly after Apple? It's not like they haven't tried their hand at hardware before.