Most companies start out with a desktop Web presence and gradually make their way over to the mobile side. Not so with LimeLife; after launching in 2005 and becoming the leading women's mobile content publisher last year due to its partnerships with Time, Inc., NBCU, Rachael Ray and Bravo, today the company is unveiling its first foray onto the regular desktop Web.

"Targeting young media-savvy women, the site delivers life-relevant, pop-relevant content in a voice that is fresh, smart, sassy and fun. The new site continues LimeLife's strategy to provide content-rich lifestyle destinations, utilities and entertainment for women, 18-34 years of age, across multiple media platforms."

Access the desktop site at www.limelife.com or the mobile site from your cell phone at m.limelife.com.