Adobe is crowing that MTV, Nasdaq, eBay, Reuters, Dolce & Gabbana and other major content providers are using its mobile Flash tools to extend their brands to handheld devices. These include the new Adobe Flash Home mobile application for rich, dynamic home screens and Adobe Flash Cast 2 technology, the next-gen offline portal solution that provides instant access to data services, the company said.

There's a huge potential market for mobile Flash-compatible content out there - Adobe says that more than 450 million Flash-powered mobile devices have shipped to date.