Songwhale, a free entertainment service that delivers event-specific content to consumers' mobile devices, has hooked up with 4INFO. Under the partnership, Songwhale will start delivering 4INFO-powered SMS messages. For 4INFO advertisers, this means a broader audience that can be reached by Wi-Fi, Bluetooth and other means of direct-to-device communication that Songwhale supports.

With Songwhale, folks at concerts or sporting events get interviews, music files, scores and other content sent to their phone or other supported device.