AdCentricity, an agency focused on digital out-of-home media, has partnered with mobile marketing solution provider Impact Mobile on a new full-service, cross-carrier offering that covers both of these growing advertising arenas.

The joint solution offers advertisers new opportunities, such as interacting with consumers by adding a mobile component like text messaging to their digital campaigns.

AdCentricity can execute campaigns on some 140,000 screens across the US. Through its partnership with Impact Mobile, AdCentricity customers can add "hyper-targeting" capabilities including:

*Call-to-action: SMS, voting, polls, sweepstakes, contests, promotions, coupons, call-back requests, text for info and surveys.

* Retail & Redemption: Mobile coupons, unique PIN numbers and ticketing.

* Content delivery: ringtones, wallpapers, games and videos.

* Applications: WAP sites and smartphone applications.