Mobile ad marketplace AdMob has inked a deal with Unicast that has it using Unicast's Rich Media Mobile platform to power mobile Web pages for its advertising customers.

The two have already worked together on more than 10 rich media campaigns for the likes of Land Rover, SCJohnson and Adidas. By joining forces, AdMob and Unicast enable ad campaigns with multi-page mobile Web sites that feature data capture, video streaming, interactive store locators and wallpaper and ringtone downloads.

A look at one of the Adidas campaign mobile sites is available here.