Telefonica has turned to Amobee Media Systems to manage a new global advertising program. By using Amobee's global mobile advertising platform, the Spanish carrier can offer its advertisers a single point of contact for all the campaigns they wish to run and monitor across all of Telefonica's networks, Mobile Marketer reports.

Amobee enables Telefonica to use one ad server to support the various WAP, messaging and other applications for its customers throughout South America, Mexico and Europe.

Telefonica, whose properties include O2 in the UK, will launch the Amobee-based service in Spain, Colombia, Mexico and the UK this year and in the rest of its territories throughout 2009.