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Friday May 02, 2008

Celltick Fills Idle Screen for Dialog

Active content marketing pioneer Celltick has gotten the job of managing the Zero77 LIVE interactive mobile service for Sri Lankan mobile carrier Dialog, Cellular-news reports.

Under the deal, Celltick's LiveScreen Media powers the Zero77 LIVE service and delivers targeted content and ads to a subscriber's "idle" cell phone screen. Cellular-news describes the process as turning the idle screens "into a network of synchronized interactive billboards."

Celltick is also managing the editorial content, programming, content partnerships and advertising for the Dialog service.

Posted by Susan | 11:59 AM | Mobile Advertising

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