Trouble in paradise: Two leading advocacy groups intend to file a complaint with the Federal Trade Commission about mobile marketing, Jeff Chester, founder and executive director of the Center for Digital Democracy, will announce today according to a MediaPost report:

"We're filing a complaint to force the FTC to take a proactive stance," Chester said. Mobile ad companies "incorporate the same problematic business practices that we witnessed with PC-based broadband marketing, including behavioral targeting and profiling techniques—except that this time they know your location," he said.

The Federal Communications Commission already prohibits marketers from sending text message ads to consumers without their opt-in consent, but some other types of nascent mobile ads—such as wireless application protocol banners or search ads—are not similarly restricted, according to the report. The groups are arguing that marketers shouldn't be able to track customer's search habits in order to create profiles for them.