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Thursday Jan 24, 2008

InFuse Picks Up $12 Million for Mobile Ad Network

Mobile ad network Infuse has raised $12 million in a second round of venture financing, according to a MediaPost report.

Ad Infuse works with wireless carriers to provide targeted ads based on mobile user demographic and behavioral data, the article said. Typical of many mobile ad providers, Infuse ads appear in multiple formats including streaming video, mobile games and WAP sites.

The Ad Infuse network serves 500 million monthly impressions with advertisers such as Unilever, Procter & Gamble, EA Mobile, BMW and Microsoft, according to the report.

Mobile Ad Network Ad Infuse Raises $12 Million In Financing [MediaPost]

Posted by Jamie | 01:17 PM | Mobile Advertising

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