IceBreaker, the company behind the "Crush or Flush" mobile social network where users are encouraged to befriend the other members they deem crush-worthy and "flush" the folks they'd never want to be friends with, has come out with a new marketing ploy.

Designed to get its users to pay more attention to the advertisers, IceBreaker's new "Golden Ticket" program invites its advertisers to essentially join the community by creating profiles that, like all member profiles, can be Crushed or Flushed, MocoNews reports. It's essentially a more entertaining way to opt-in (crush) or opt-out (flush) of the brand's campaign.

Advertisers who aren’t comfortable having users flush their profiles can instead opt to be crushed or skipped. Now where's the fun in that?