The Cinequest Film Festival has hooked up with mobile marketing firm Mozes to let attendees rate films and vote for their favorites via mobile phone. According to Mobile Marketer, folks who attend the screenings of any of the festival's 250 films can make their reactions known by sending a text with the film's Mozes-assigned keyword.

Film fans can also use the service to keep up on schedule changes, participate in polls and get other info on the films.

The 12-day festival is held in San Jose and features independent films.