Advertisers have a new and interesting way to connect with potential customers - using customized ringtones as part of an ad campaign. This is made possible by the new BrandTones program from Myxer, the mobile content company that lets users create their own free, ad-supported ringtones.

BrandTones are free, customized ringtones that "enhance the traditional digital marketing components" of a campaign, the company said. Adidas, Lowe's and Volkswagen have already created campaigns using BrandTones.

You can hear an example of how home improvement giant Lowe's is using BrandTones by texting LOWES1 to 69937(MYXER).