Following in the footsteps of Pizza Hut, Pepsi has partnered with mobile marketing firm MyClick on a multi-platform promotional campaign in China. Fierce Mobile Content reports that the campaign, which targets the 12-24 age group, invites Pepsi drinkers to post their picture and some basic demographic info on a participating Web portal. The contest is for a chance to "star" on a Pepsi can that will hit the market to coincide with the Summer Olympics.

Consumers who download MyClick to their phone can vote, blog and check the status of their submissions.

(Image credit: Clipart.com)