As a way to push its new Das Auto global brand platform, Volkswagen of America has launched a multi-platform campaign, Fierce Mobile Content reports.

Developed with the help of market researcher GkF Roper, the campaign involves both live online and mobile polls in a variety of subjects. The idea is to find out "what the people want," which is the key message behind the Das Auto brand.

Taking advantage of the newest of the new technology, the carmaker will use an interactive display in Times Square that lets consumers respond to poll questions via SMS as they pass by the display.