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Wednesday May 21, 2008

Spending on Mobile Search Ads: $445 Million in '08

The amount of money companies spend on mobile search advertisements will hit $445 million this year, accounting for 34% of all mobile ad spend, according to Juniper Research. By 2013, the market researcher says, ad spend on mobile search will top $2 billion.

Total revenue from mobile search, including data charges, will reach $4.8 billion by 2013.

Overall, the mobile advertising market will rise from $1.3 billion in 2008 to an impressive $7.6 billion in 2013, Juniper forecasts.

The data come from two Juniper reports, "Mobile Search & Discovery: Opportunities and Markets 2008-2013" and "Mobile Advertising: Delivery Channels, Strategies and Forecasts 2008-2013."

Posted by Susan | 01:57 PM | Mobile Advertising

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