With Mother's Day creeping closer and closer, go2 Media has launched a new mobile shopping site dedicated to helping you buy that perfect gift for Mom.

Go2 has featured special content for Mother's Day on its portal for the past couple of years, but this is the first year shoppers can make purchases right on the phone, go2 founder Lee Hancock said in a Mobile Marketer article.

Developed in partnership with mobile applications provider Mobegic, go2's Mother's Day channel separates gift ideas into such categories as flowers, chocolate, apparel and electronics catalogs designed to be viewed on a cell phone.