The Today Show has hooked up with Zumobi to launch the Today application for the iPhone. Part of Zumobi's network of smartphone apps, this is the first application of its type for a morning news program.

Available through the iTunes App Store, Zumobi's free Today application delivers videos, top stories, interviews and photos from the popular NBC program.

As with all Zumobi-powered applications, Today uses the zooming user interface to provide multiple levels of content, allowing users to zoom deeper into the topics they find most interesting.