The headline of a mocoNews.net article, "Consumers Complain They Can't Find Mobile Games," pretty much sums up what the Web site says was one of the major gripes at the recent Mobile Gaming Forum in London. The post goes on to talk about specific complaints from two casual mobile gamers, particularly the lack of advertising that keeps them from even finding out that mobile games exist. Unlike some hardcore gamers, who seek out Web sites that feature mobile games, one of the casual gamers said has only bought games from the carrier portal and found most of them "by accident."

These comments apparently shocked some of the operator and game publisher folks at the show, because of how much money a number of game companies are investing in marketing their mobile content.