Taking advantage of one of its recent acquisitions to get a more marketable name, online and mobile game firm Oberon Media has rebranded itself I-Play. New York City-based Oberon bought both I-Play and PixelPlay over the past year, MocoNews reports.

Along with the new name, Oberon, er, I-Play, also has a new business structure, one that integrates its mobile, online and interactive TV game platforms, and a new consumer gaming site at www.iplay.com.