UK ad-funded mobile game site 123play.com has hooked up with Pocketgamer.co.uk in a deal that makes the mobile gaming news site the first place, aside from 123play.com and its mobile site, where consumers can download its games.

Pocketgamer has added a special 123play section to its site where visitors can enter some basic info and choose a game to have sent to their phone.

123play, which is only open to folks in the UK, offers free, ad-funded games from THQ Wireless, RealArcade, Digital Chocolate, Hands-On Mobile, Vivendi Games Mobile, PlayerX, Indiagames and Progressive Media. Its advertisers include Britvic, eBay, the Sun and NME.

The service faces stiff competition from established companies such as Greystripe, which has more than 800 free, ad-wrapped games and a growing network of distribution partners.