Mobile coupon pioneer Cellfire has launched mobile grocery coupons in partnership with Kroger supermarkets. Big-name consumer brands offering discounts through the program include Clorox, ConAgra, Del Monte, General Mills, Kimberly-Clark and Unilever.

Kroger shoppers in Georgia, South Carolina, eastern Tennessee and Alabama can save money with their mobile by registering with Cellfire and linking their Cellfire account to their Kroger Plus card. Once the accounts are hooked, shoppers visit Cellfire on their phone, choose the coupons they want and the system automatically loads the coupons onto the customer's Kroger Plus card. When the card is used at checkout, the savings are applied.

The coupons are automatically deleted from the phone and Kroger Plus card once they've been used or have expired. New grocery savings opportunities will be added to Cellfire every two weeks.