I spoke with FloTV's head of programming, Jonathan Barzilay (Podcast 33 embedded above), about their claim of a mobile prime time of 1 to 2pm emerging in the U.S. The BBC News reports, however, that...

Mobile TV 'very slow' to take off

BTW, this BBC article quotes FloTV's Barzilay on a number of items including mobile TV watching duration time. After speaking with Barzilay myself last week and learning a lot more about mobile TV, I'm going to keep watching this developing space. But, as I said to him last week, I still haven't seen anyone watching TV on a phone (except for Slingbox, YouTube, and recorded media).