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Wednesday, Jul 02
Player X Mobilizes Hellboy
Starz Media has tapped mobile media publisher Player X to develop mobile video snippets that expand on the Hellboy franchise. To pump up interest in the live-action Hellboy II: The Golden Army flick that's hitting theaters next week, Player X is charged with creating video clips based on past animated Hellboy movies Sword of Storms and Blood and Iron, Fierce Mobile Content reports. Player X has licensing rights to sell the mobile clips through its on- and off-deck distribution networks everywhere it operates except for Asia. Verizon Wireless customers already have access to the content. The companies didn't say when it will go live elsewhere. Email This Post |
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