Mobile marketing products company 2ergo Americas has come out with a Facebook plug-in for its Swift mobile Web site publishing tool.

Targeted at both marketing folks and consumers, Swift lets you create full-featured mobile sites in minutes, complete with text, images, feeds, video and other multimedia features and functions.

According to 2ergo Americas managing director Guy Vidra, the new application "takes the notion of Swift and applies it to a Facebook profile." Facebook's own mobile offering pretty much just lets you upload content from your phone to update your online profile. 2ergo's Swift Facebook extension, however, "goes many steps further" to enable a "true standalone mobile profile," Vidra said.

To read more about the Swift Facebook app, click continued.

The new Swift application plugs into a Facebook profile. Once it's installed, you can pick and choose the portions you want on your mobile Facebook profile and even make them more "mobile friendly" by changing various aspects, such as the images or fonts. You then have a mobile Facebook profile that you can update directly on your phone.

Much of the information that you change or add on the mobile or PC profile is automatically updated on the other version. Vidra said that the decision about which portions are automatically updated from one version to the other was made based on what makes the most sense for mobile.

In addition to its Swift mobile Web site builder, 2ergo Americas also offers a self-service messaging tool called Via that lets clients create and track SMS campaigns. With Via, media brands, advertisers, retailers and local businesses can quickly build cost-effective campaigns featuring SMS-based alerts, auto-responders, polls, trivia and sweepstakes, all of which run on the company's carrier-grade message delivery platform.

Although both Swift and Via are new, the company isn't. Until a couple months ago, 2ergo Americas was known as Proteus, a wireless application developer that's been around since the late 1990s. In 2006, it was acquired by a British mobile marketing, business and entertainment solutions provider called 2ergo. After the acquisition, Proteus switched its strategy to a clear focus on products. Once it had a couple of solid products on the market, adopted its parent's name.