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Tuesday Apr 15, 2008

AOL Buys Sphere

Sphere_Logo_CNET.jpgCNET News is reporting that Time Warner's AOL has acquired Sphere, a start-up whose technology beefs up Web pages with links to articles, blog posts, and other related content, the company said Monday night.

While terms of the deal weren't immediately available, Sphere will operate as a wholly owned subsidiary of AOL, the company said in a statement. AOL—along with Newsweek, Time, Reuters, GigaOM, The Wall Street Journal, and other sites—already was a Sphere partner, according to the report. What remains to be seen here is how AOL decides to integrate Sphere's "linkiness" to all of the various mobile sites for the above properties, many of which have been around for a while and could probably use the boost in automated link relevancy.




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