As part of its new digital push, Lifetime Networks is launching a new WAP site this month in order to reach women on the go. The mobile site will get more interesting and interactive in June, though, with the addition of video. The video will presumably be ad-supported, because Lifetime says the WAP site will present advertisers with a way to interact with the programming and viewers through text-message and mobile alerts.

Lifetime also makes its new shows and original movies available for purchase and download through iTunes.