Berggi just launched ZipClip, an application that lets users grab content off the Web and send it straight to their cell phones, MocoNews reports.

Here's how it works: "The application must be downloaded to the phone and and your computer, which is then a plug-in for both Firefox and Internet Explorer," the report said. "Then, when a person is online and sees a piece of content they like—a video, photo, image, graphic, animation, avatar, or even audio clip—they right-click over the content, and then pick 'send to phone.' They can also send it to a friend."

What's different about this approach is that the content doesn't appear as a text message with a link; instead, it's stored on ZipClip's servers and accessible through the application on the phone. For now, the service is free, the report said; Berggi will monetize it through premium offerings with increased storage space, premium channels for exclusive content, and (of course) advertising.