Tim McGraw must want to make sure he's never out of touch with his fans. The country crooner has launched a mobile Internet site at mcgraw2go.mobi. Fans who opt-in will receive SMS and e-mail alerts and have access to news, tour dates and downloadable photos and videos. They'll also be able to purchase songs, ringtones and other mobile goodies.
Showing that it's not all about commerce, the site also gives users access to The Neighbor's keeper Foundation, which McGraw and his wife Faith Hill set up in 2005 to fund community charities.

Triovisions, whose Trio360i platform will serve as the backbone for mcgraw2go.mobi, developed the site.