Thursday, Mar 27

Nokia to Capitalize on Moto Meltdown

Nokia_N95.jpg

It's the old kick-'em'-while-they're-down strategy: MocoNews writes that while Motorola is in full-blown panic mode, Nokia, its Finnish rival, sees a good opportunity at taking away market share in the U.S., where the American Motorola has been the traditional leader.

Nokia still has tremendous brand recognition here in the states, but it's largely due to a legacy from ten years ago. While they're number one in the world in handset sales, they're only number four here in the U.S. with just 9.8 percent market share—that's compared to 35.1 percent for top-ranked Motorola in this country.

"It was its refusal in the early 2000's to customize products—including a much-needed clamshell model—that led to its slide to fourth," the report said. "Now the handset maker is inviting carriers to its offices and allowing them to decide on changes all the way down to the colors of the phone and buttons that link to the carrier's services.

"It's also increasing its visibility with consumers, opening flashy retail outlets in swanky shopping areas; increasing its sponsorship of events that appeal to younger audiences; as well as taking out more ads promoting its phones."


new on mediabistro.com

How to Write an Arts and Culture Review

Learn everything you need to know to write a smart, publishable review of music, film, books, theater or any other arts and culture topic.
Watch the video

Email This Post

Fill out the following information and click on the Send button in order to send this post, Nokia to Capitalize on Moto Meltdown, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on MobileContentToday >

All the Mobile News That Fits...in Your Hand
MobileContentToday in Your Inbox
Mobile Version
RSS Feed
Our Blog Network

BayNewser

WebNewser

TVNewser

PRNewser

MediaJobsDaily

FishbowlNY

FishbowlDC

FishbowlLA

AgencySpy

GalleyCat

UnBeige

MobileContentToday

MobileContentToday

Editor:

Todd Ogasawara

Topics

About

About Us - Modules

About Us - Subheader Module

Android

Apple

AT&T

BlackBerry

Data Services

eBooks

GPS, Maps, and Directions

Handsets

Hardware

Internet Radio

iPhone

Job Postings

Management Changes

Media Deals

Messaging

Mobile

Mobile Advertising

Mobile Commerce

Mobile Content

Mobile Games

Mobile Marketing

Mobile Music

Mobile Video

Mobile Web

Motorola

MVNOs

Netbooks

Networks

Nokia

Online Video

Palm

Pandora Radio

Photo Sharing

Portals

Security

Social Networking

Software

Sony

Sprint

T-Mobile

Tips and Tricks

Verizon

Virgin Mobile

Voice Plans

Windows Mobile

Archives

November 2009

October 2009

September 2009

August 2009

more...

Job Listings

Featured Listings

Managing Director
Pro-Media Communications
New York, NY

Art Director
5280 Magazine
Denver, CO

Reporting and Data Analyst
Varick Media Management
New York, NY


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l PRNewser l AgencySpy
MobileContentToday l WebNewser l BayNewser l MediaJobsDaily l mbToolbox
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

internet.commediabistro.comJusttechjobs.comGraphics.com

Search:

WebMediaBrands Corporate Info

Legal Notices, Licensing, Reprints, Permissions, Privacy Policy.
Advertise | Newsletters | Shopping | E-mail Offers