Another Stunning Revelation: No One Likes Preroll Ads

Clear Channel Radio - L.A. is looking for a Online Coordinator - KFI AM 640. See the next featured job.

Clear Channel Online Music and Radio is looking for a Manager, Programming. See the next featured job.

Campaign for America's Future is looking for a Senior Communications Associate. See the next featured job.

Clear Channel Radio - Los Angeles is looking for a Graphic Designer. See all other great jobs at our Job Board.

Tuesday, Mar 20

At the Online Media, Marketing and Advertising (OMMA) Conference in Hollywood yesterday, NPower Digital Media CEO Bob Whitmore said that the traditional "30-second preroll needs to go."

(A preroll is an online video ad that plays before the content you actually want to see).

Google/YouTube business product manager Hunter Walk concurred; he said that Google doesn't think they work either, even though there's no existing ad model that's better.

All of this jives with an earlier stunning revelation we reported on about mobile prerolls. Basically, everyone dislikes them, but no one has a better idea.

Prerolls Slammed, But No Alternative Offered [Online Media Daily]

Posted by Jamie Lendino | 02:41 PM

new on mediabistro.com

How to Write an Arts and Culture Review

Learn everything you need to know to write a smart, publishable review of music, film, books, theater or any other arts and culture topic.
Watch the video