This BusinessWeek column by Jon Fine makes a compelling case for mobile TV adoption to be sluggish in the U.S. It makes sense to us, because there are so many unknowns, including cost, media content, ad placement, and device compatibility, just to name a few.

Sure, lots of things are happening on the mobile TV front. But until customers buy into it, the market will remain mostly theoretical, however inevitable it may seem from the wireless industry's point of view.

Mobile Broadcasting: Mañana [BusinessWeek]