OK, this one is a stretch. Sal Taibi, the president of Lowe, New York, agency for the Milk Processor Education Program, or MilkPEP, has announced the first "branded emoticon."

Yep, you guessed it. It's a smiley face with a milk mustache: :-{) It's meant to be used whenever people are talking about the milk advertising campaign in text messages and online.

Someone along the line, as one expert in AdAge points out, forgot that emoticons have to actually mean something as a verb. Otherwise no one will use them. Then, again, by getting AdAge and us to write about it, the may have fulfilled its purpose.

Now Even Cellphones Have Milk Mustaches (via AdAge)