Movietickets.com takes a three-pronged approach to selling you tickets: either via the Web site (www.movietickets.com), via cell phone (wap.movietickets.com), or via an old-fashioned phone call to 1-877-789-MOVIE. When you call the latter number, you'll receive targeted audio ads - again, during the voice call - based on you and your location due to a fancy new third-party, ad-serving system that works with your cell phone.

The link is really aimed at advertisers, not consumers, so feel free to click if you want to read how they're all high-fiving each other over this.

MovieTickets.com, Apptera To Serve Movie-Goers Ads By Mobile Phone [MediaPost]