We're not sure how we feel about this one. According to MediaPost, Wizzard Media, an advertising and content aggregator for the burgeoning podcast marketplace, plans to unveil a new platform allowing advertisers to dynamically insert advertising messages into breaks in both audio and video podcasts:

The platform, which will "enable ad messages to be placed organically within the natural programming of the podcasts, is expected to expand the market beyond the kind of pre- or post-roll spots that now appear at the beginning or the end of programs."

That means that instead of enduring an ad only at the beginning or end of a podcast you downloaded to your MP3 player or cell phone, you'll hear them during the broadcasts as well. Listen as podcasts take one step closer to turning into ad-infested Clear Channel stations...

Wizzard To Offer 'Dynamic' Ad Insertion For Podcasts, New 'Dashboard' On Horizon [MediaPost]