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Tuesday Mar 06, 2007
Nokia Throws Weight Behind Mobile AdvertisingToday's installment of "Time to Get Into Mobile Advertising" involves Nokia, which just launched two new ad services, as summarized in this MocoNews report: Nokia Ad Service: "consists of a group of mobile publishers forming a mobile ad network and a platform to deploy, manage and optimize mobile advertising campaigns," according to Nokia. Nokia Advertising Connector: "operates as an intelligent switch, selecting between text, visual, audio and video ads - depending on the user's context." Mobile Advertising is becoming a complicated tangle to sort out because of the different kinds of players, as MocoNews indicates: mobile search engines, mobile browser companies, user interface developers, on-device service providers, Web advertising firms, phone vendors, and carriers. Nokia Combines Content And Context In New Mobile Ad Services [MocoNews] Email This Post |
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