Endemol, a major European television production company, just rolled back its planned mobile TV launch to include just one channel, instead of the two they originally announced back in 2005.

According to Endemol's interactive media director Peter Cowley, "the mobile market hasn't developed as quickly as we expected. When we created Endemol Mobile we thought that 2006 would be a better year Europe-wide than it was, whereas actually broadband became more important."

And mobile TV continues to be a game of "wait and see." Or maybe just "wait."

Endemol Less Enthusiastic On Mobile TV Channels [MocoNews]