Right on the heels of yesterday's announcement that MTV is launching a series of mobile sites, Pepsi and Intel became the first sponsors of their new mobile properties.

"With the introduction of mobile advertising, MTVN creates an entirely new revenue stream, as well as a new way to fuel further content innovation and growth on mobile," said Viacom President and CEO Philippe Dauman in this MediaPost article.

Pepsi, Intel Charter Sponsors Of New MTV Mobile Sites [MediaPost]