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Thursday Aug 23, 2007
Study: Cellphones "Eat" Other Device FunctionsMocoNews reports that the mobile phone is taking the place of other devices, with a growing number of mobile features causing consumers to substitute their use of existing gadgets, according to a new study from U.K. media regulator Ofcom. Here are some of the results: - 55 percent of mobile phone users now use an alarm clock less often; - 51 percent use a portable radio/tape/disc player less often; - 38 percent said they use their dedicated camera less; - 34 percent use their mp3 player less; - 22 percent use radio less; and - 15 percent player fewer console games. The picture was less rosy for mobile television. The study reports that only 10 percent of consumers are aware they can get mobile TV, and only two percent actually do so. "Although those aged 65 and over are most dismissive of mobile TV clips, the most prevalent opinion even in the 15-24 and 25-44 brackets was that the service has no value." Ofcom: Mobiles Eat Other Device Functions, But Mobile TV Take-Up Tiny [MocoNews] Email This Post |
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