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Third Screen Media Adds Gaming
Mobile advertising company Third Screen Media just announced a partnership with Hovr, a mobile game publisher, to open up a new avenue for cellphone ads.
According to Telephia, almost 19 million customers downloaded at least one game to their cellphones in the first quarter of this year. That's a pretty impressive number by any measure, and MediaPost reports that it's a 47 percent increase from the year-ago period.
Third Screen Media Partners With Hovr To Deliver Mobile Gamers [MediaPost]
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