This fall, sports fans will be able to watch live, full-length college football games from a variety of broadcast and cable networks on their mobile phones. That's according to a new joint announcement between Verizon Wireless and MediaFLO, their broadcast mobile TV provider.

The agreement will span more than 100 games in the 2007 season, including 20 bowl matchups, on CBS Mobile, ESPN Mobile TV, FOX Mobile and NBC 2Go on V CAST Mobile TV. They won't show every single game, though--programmers will choose which games to cover based on team performances the previous week. Here's a quick rundown of what's on offer:

- ESPN Mobile TV will air more than 75 live match-ups, as well as up to 20 bowl games.

- Notre Dame fans can catch seven Fighting Irish games on NBC 2Go
and two on ESPN Mobile TV.

- Highlights of the 2007 season on CBS Mobile will include up to 15 Southeastern Conference games, the Sun Bowl and Gator Bowl, and up to 38 additional college football games covered through CSTV.

- FOX Sports Mobile, meanwhile, is the destination of choice for
mobile Big 12 fans.

This continues the recent trend of more full-length TV broadcasting on mobile phones, as opposed to the 3-minute "video clip" approach that the public has largely ignored to date.

Verizon Wireless and MediaFLO USA Bring Unmatched Live Coverage of the 2007 College Football Season to Mobile Phones [Qualcomm]