It's one of the big questions about cell phones. Would users rather pay monthly subscription fees to browse the Web and view videos? Or would it be better if that content was free, but then you had to view ads along with it (or even see ads beforehand)?

The Online Publishers Association recently conducted a survey in Europe in order to get some answers. A recent Forrester report found that 79% of consumers are annoyed "just by the thought of mobile ads on their phones." But the new OPA survey results suggest that some people are willing to endure ads, provided they weren't annoying SMS text messages.

Report: Some wireless Web users would accept ads in exchange for content [RCR Wireless News]