London-based Playyoo will today announce the launch of its Playyoo Game Contest and give a sneak preview of its community-based platform for mobile casual games at the Adobe MAX event in Chicago, TechCrunch is reporting.

"Officially launching in December, Playyoo will offer a sort of YouTube for a mobile gaming that offers free games for mobile phones, user-generated content, social interaction and personal expression." The proposed features will include a simplified "discovery" process for finding games, personalized recommendations, game creation tools, and the usual community-based social networking components.

TechCrunch blogger Duncan Riley wrote that Playyoo will compete directly against Greystripe, another company offering free mobile games, but with licensed products as opposed to user-generated content.

Playyoo Offers Peek Of Its YouTube For Mobile Games [TechCrunch]