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Thursday Apr 17, 2008

Comscore: 10 Billion Online Videos Viewed in February

ComScore released data Wednesday showing that U.S. Internet users viewed more than 10 billion online videos during February 2008, according to PC Magazine. Meanwhile, monthly viewership was 66 percent higher over the same period a year ago. Some more stats quoted from the report:

- Google Sites once again ranked at the top, with 3.6 billion videos viewed, 96 percent of which were on YouTube.

- Fox Interactive Media came in a distant second with 586 million videos, with "honorable mentions for Yahoo! Sites, Microsoft Sites and Viacom Digital."

- 135 million U.S. Internet users spent an average of 204 minutes per person viewing online video during the shortest month of the year.

- More than 72 percent of all Internet users viewed some kind of online video during the month of February, with an average video length of 2.7 minutes. Coincidentally, that's just about how long cell phone clips are, too.

Which brings us to the wireless industry, and the fact that every single one of those 10 billion online videos are technically viewable on cell phones—that is, if carriers, handset manufacturers, content distributors, studios, and advertisers would all work together and agree on things.




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