Omnicom Media Group Digital has signed on as the first strategic partner for the newly created NBC Universal Digital Studio, according to MediaPost. The studio will develop and produce branded content for NBC digital properties.

"This is the first time that programming with the distribution potential of NBC Universal will be centered from the start around advertisers," said Matt Spiegel, CEO of OMG Digital, in the report.

Sony Pictures Television and Electric Farm Entertainment are producing the first two shows, with NBC Universal holding the distribution rights. The digital studio is first launching "Gemini Division," a sci-fi series starring Rosario Dawson and Justin Hartley, which is being developed around Intel, Microsoft, UPS and Acura TSX. Slated for 50 short-form episodes, it will premiere online this summer, according to the report. After that, OMG Digital and the NBC Universal Digital Studio will release "Woke Up Dead," which the article said is a comedy about a college student who turns into a zombie.

Once both of these shows are rolling, "plans also call for destination sites, online games, character blogs and mobile components."