Socialight's location-based social media platform won Tele Atlas's Attendee Choice Award at CES 2008, according to a company announcement yesterday.

Location-based social networking is garnering more attention as of late. Now that we have more cell phones with built-in GPS radios, using them to enhance typical social networking sites makes sense. You can do things such as send your current location to a select group of friends, making it easier to meet up. Or pull down local events, restaurant reviews, and more as a group without having to enter in a zip code or guesstimate your location--and then post your own reviews as notes for others in the area to see.

On the other hand, the mobile social networking market is extremely crowded with startups. And a recent M:Metrics user tally showed that the top three social networking and community-based sites accessed on mobile looks an awful lot like the top site list on desktop browsers--which can't make things any easier for newer companies to break through.

Tele Atlas LBS Innovator Series Names Socialight's Location-Based Social Media Platform as "Attendee Choice Awards" Winner [Socialight]