Canada's Telus has launched a new mobile search and discovery feature from Zi Corporation. Dubbed Qix, the new offering gives cell phone and PDA users easy access to all of their device's features without having to scroll through endless menus or remembering where something is located on the crowded deck.

Telus is the first North American wireless operator to offer Qix.

At next week's Mobile World Congress, Zi plans to unveil some new Qix features that will enable operators to maximize global mobile advertising opportunities. These include the new Qix Update, a refresher feature that allows operators to add new ads and content at any time and push them to mobile users worldwide.