Back in April I bid... A Not So Fond Video Farewell to the Sony PSP Universal Media Disk (UMD). This is the whacky tiny disc that Sony shipped their PlayStation Portable (PSP) games on. We learned during the spring that Sony's new PSPgo portable game console would not use UMD. Sony decided to move to online purchasing instead. Now, PocketGamer.co.uk reports...

PSPgo games will be as cheap as iPhone games

They report that PSPgo games will be priced at 1, 2 or 5 Euros. This is very close to the price we see for iPhone/iPod touch games in the iTunes App Store.

But, I don't think this will make much of a difference unless Sony prices the PSPgo hardware a lot lower than $249.99 (think $99.99). The PSPgo will be available in the U.S. on October 1. The Nintendo DSi is already available and has its own stable of games ready for the holiday sales season. Almost everyone expects Apple to announce a new iPod touch in a few weeks. And, then, there's the Zune HD wild card (will it have apps & games?). Sony has an uphill battle in store for its PSPgo this for the holiday shopping season.