As Helio once said, don't call it a phone. (Except that it *was* a phone, but whatever, hear us out). Verizon is attempting to show off the various mobile media aspects of its phones with a new, 6,600-square-foot Boston retail store "experience" that the carrier announced Friday. MediaPost reports that the store offers consumers a high-tech and hands-on experience with wireless voice, data, music and video services:

"The store, one of about 100 now open across the country, displays more than 55 working phones, broadband services and integrates kiosks for easy check and bill paying. Eventually, Verizon plans to convert most of the 2,400 company-operated stores and kiosks nationally." AT&T has already opened stores in a similar vein earlier this year.